In a recent study published in ‘Frontiers in Built Environment,’ researcher Nurul Elma Kordi has shed light on the often-overlooked aspect of social sustainability in construction projects. Despite the growing recognition of social sustainability’s importance, a significant gap exists between practitioners’ perceptions and actual practices. This research not only identifies these discrepancies but also emphasizes the commercial implications for the construction sector.
Kordi’s study involved structured interviews with 15 industry practitioners, who collectively identified nine key components of social sustainability, including safety and health, stakeholder involvement, and quality education. Notably, the practitioners highlighted a critical gap in stakeholder engagement, revealing that while they recognize its importance, actual involvement in projects often falls short. “The greatest gap between perception and practice is in stakeholder involvement,” Kordi stated, underscoring the need for the construction industry to enhance its engagement strategies.
The findings suggest that addressing these gaps could lead to more sustainable practices that benefit a broader range of stakeholders. For construction companies, this means that investing in stakeholder engagement and education could not only improve project outcomes but also enhance their reputation and marketability. Kordi’s research indicates that a proactive approach to social sustainability can lead to increased stakeholder satisfaction and long-term project success.
Furthermore, the study’s analysis pointed out that the education and training attribute requires immediate attention. Practitioners expressed a strong belief in its importance, yet it remains underdeveloped in practice. “To ensure social sustainability can be practiced effectively, we must prioritize education and training within the industry,” Kordi emphasized. This call to action aligns with the growing trend in construction towards more inclusive and sustainable practices, which can ultimately lead to better project delivery and community relations.
As the construction sector increasingly faces scrutiny regarding its social and environmental impact, Kordi’s research serves as a critical reminder of the need for a holistic approach to sustainability. By bridging the gap between perception and practice, companies can position themselves as leaders in social responsibility, potentially gaining a competitive edge in an evolving market.
The implications of this research extend beyond individual projects, suggesting a paradigm shift in how the industry views social sustainability. With a clearer understanding of the gaps and necessary strategies to address them, construction firms can better align their operations with the expectations of stakeholders and society at large.
For more insights on this pivotal study, you can explore the work of Nurul Elma Kordi at lead_author_affiliation. The findings published in ‘Frontiers in Built Environment’ highlight a crucial pathway for the construction industry, advocating for an integrated approach to social sustainability that could reshape future developments in the field.
