Empowering People: The Key to Successful Digital Transformation in Construction

In the fast-paced world of digital transformation, the spotlight often shines on technology and processes, leaving the human element in the shadows. However, as organizations strive to adopt new systems, particularly in large-scale operations, overlooking the human factor can spell disaster. Omar Bianchini, Operations Director of Digital Engineering & Innovation at Deerns Italia, emphasizes that successful technology implementation isn’t merely about the tools at our disposal; it’s about empowering the people who use them.

Bianchini’s experience in monumental projects like Pisa Airport and Doha Metro showcases his commitment to collaboration and streamlined processes. He argues that establishing “rules of the game” is essential for simplifying interactions among internal and external stakeholders. This approach fosters an environment where everyone knows their role, which is vital when teams are spread across different locations. The clarity that comes from these established protocols reduces miscommunication and enhances efficiency.

One of the primary challenges organizations face is data sharing, especially in complex projects with multiple collaborators. Bianchini stresses the importance of focusing on people rather than just processes. “When people don’t have the ability to use or retrieve updated documentation, it hampers progress,” he notes. The implementation of advanced technologies, like Autodesk Construction Cloud, must begin with a solid strategy for documentation management and collaboration. In his view, technology acts as a facilitator of seamless data flow, ensuring that all parties can access the same reliable source of information. This is particularly crucial for Deerns, which operates in various locations, allowing teams to work together effectively, regardless of geographical barriers.

The role of standards and frameworks, such as ISO 19650, cannot be understated. Bianchini explains that these frameworks help in organizing documentation, paving the way for clarity and consistency. By establishing a structured approach to data sharing from the outset, organizations can prevent inefficiencies that often arise in the absence of clear guidelines. “Without this workflow and securing buy-in from the start, managing central information can become a nightmare,” he warns.

However, the human aspect of technology implementation remains paramount. Those tasked with managing and coordinating across multidisciplinary teams are crucial to facilitating collaboration. The tools should not complicate interactions; instead, they should enhance them, even for clients who may not be as tech-savvy. Bianchini urges organizations to continually assess whether their tools meet practical, human-centric needs. Questions such as how to make support documentation more accessible or how to streamline processes are vital for ensuring that technology serves its intended purpose.

For those looking to expand collaboration tools organization-wide, Bianchini advises focusing on unity—both in intent and method. Before diving into a new tool, it’s essential to define the rules of engagement and ensure that everyone understands their roles. Clear communication and early involvement of clients and stakeholders can significantly impact the transition’s success. “Take the time to pause, listen, and gather information,” he recommends. This step may seem trivial, but it often distinguishes successful implementations from those that falter.

As the construction industry continues to evolve, the emphasis on the human side of technology will only grow. Organizations must recognize that the true power of digital transformation lies in its ability to empower people, streamline their work, and enhance collaboration. The future of the sector depends on this understanding, as the complexities of modern projects demand a thoughtful approach that values the human element just as much as technology itself.

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