In the heart of Brazil, a construction giant is marking a significant milestone. CNH Industrial’s construction equipment brand, CNH New Holland Construction, is celebrating 75 years of operation in the country. This anniversary is not just a testament to longevity but a beacon of innovation, sustainability, and community engagement. The brand’s extensive network of dealerships, spanning all Brazilian states, has been instrumental in driving the region’s development and progress.
At the core of this celebration is the recently inaugurated Customer Experience Center (CEC) in Sarzedo, Minas Gerais. This state-of-the-art facility, built with an investment of R$12 million, is more than just a showroom; it’s a hub for product demonstrations, engineering tests, and technical training. “The CEC is a space that offers product and service demonstrations, performs engineering tests and the technical and commercial training of our dealer network, elevating the customer experience and further reinforcing the proximity to the brand,” says Pedro Silva, leader of New Holland Construction for Latin America. This center underscores the brand’s commitment to enhancing customer experience and fostering a deeper connection with its clientele.
Sustainability is not just a buzzword for CNH New Holland Construction; it’s a core principle. The Contagem factory, where the brand’s operations are headquartered, is a shining example of zero-waste management. The plant achieves this feat by correctly disposing of 100% of its waste, seeking environmentally appropriate solutions for each type. From biomass production using wood waste to recycling solvents and composting organic materials, every effort is made to minimize environmental impact. The technological effluent undergoes treatment before being reused, ensuring that the factory floor and machine testing areas remain clean and sustainable.
The brand’s commitment to sustainability extends beyond its operational facilities. The Parts Distribution Center in Sorocaba, São Paulo, is a testament to this dedication. Inaugurated in 2010, this 66,000 m² building was constructed under the principles of Green Building, ensuring that all materials used were certified and environmentally responsible. This commitment earned the center the prestigious LEED Gold certification from the United States Green Building Council (USGBC), making it the first in the sector in South America to achieve this distinction.
The implications of these developments for the construction sector are profound. As the industry grapples with the dual challenges of rapid urbanization and environmental degradation, CNH New Holland Construction’s initiatives offer a roadmap for sustainable growth. The brand’s focus on zero-waste management and green building practices sets a new standard for the industry, challenging other players to follow suit.
Moreover, the brand’s emphasis on customer experience and dealer training highlights a shift towards a more collaborative and customer-centric approach in the construction sector. By elevating the customer experience, CNH New Holland Construction is not only driving sales but also fostering long-term relationships built on trust and mutual growth.
This anniversary serves as a reminder that sustainability and innovation are not mutually exclusive; they are the pillars upon which the future of the construction industry will be built. As CNH New Holland Construction continues to break new ground, it invites the industry to join in this transformative journey, where progress and sustainability go hand in hand.
