In a bold move to revolutionize India’s construction supply chain, Tattva, the Corporate Venture Capital (CVC) arm of the Somany Impresa Group, has announced a strategic investment of INR 6 crore in Mad Over Buildings (MOB), a fintech-enabled B2B e-commerce platform specializing in building materials. This partnership is set to bridge critical gaps in the industry, offering MOB access to Hindware’s extensive distribution network and accelerating its market penetration across India’s rapidly evolving construction ecosystem.
MOB’s tech-enabled Line of Credit for secondary and tertiary sales, coupled with its escrow-backed marketplace, addresses a pressing need in the sector: financing challenges for smaller distributors and retailers. By enhancing liquidity and enabling seamless transactions, MOB is empowering a segment of the market that has long been underserved. This focus on emerging architects, contractors, and builders presents a significant untapped market opportunity, one that Hindware is now poised to leverage through this strategic alliance.
“Our investment in MOB reflects Tattva’s strategic vision to not only participate in, but actively shape the future of India’s building materials ecosystem,” said Mr. Shashvat Somany, Founder of Tattva and Group Strategy Head of the Somany Impresa Group. “MOB’s approach to digitizing the supply chain, coupled with its innovative financing solutions, perfectly aligns with our objective of fostering technology advancements that drive efficiency and unlock new growth avenues across Hindware Limited. This investment underscores our commitment to staying at the forefront of market innovation and supporting solutions that empower our vast network and the industry at large.”
Mr. Sriharsha Bandaluppi, Head of Tattva, echoed this sentiment, highlighting MOB’s unique connection to mid and low-segment architects, contractors, and builders—a segment often overlooked by larger players. “Their ‘Industry 1st tech-enabled Line of Credit’ for secondary and tertiary sales is a game-changer,” he noted. “It directly empowers Hindware’s distributors and dealers by improving access to financing and driving faster transaction cycles, while simultaneously accelerating MOB’s market reach and growth.”
The timing of this investment is strategic, aligning with the rapid evolution of India’s construction technology and materials procurement landscape. Despite the building materials sector representing a high-growth industry with a clear pathway to profitability, digital adoption remains at just 2%. This presents an immense opportunity for platforms like MOB to drive digital transformation and capture market share.
Mr. Vivek Kumar, Founder of Mad Over Buildings, expressed enthusiasm about the partnership. “With Hindware’s INR 6 crore investment through Tattva, we are doubling down on our vision to digitize India’s US$200 billion construction and interiors industry. MOB is creating the country’s first curated Line-of-Credit and escrow-backed marketplace, unifying every category from civil materials to sustainable and interior solutions under one transparent ecosystem. Having built MOB from the ground up, I believe this marks India’s inflection point in Construction Tech, where capital, technology, and trust converge to create exponential value over the next decade.”
This investment is more than a financial transaction; it’s a testament to the growing recognition of the need for innovation in the construction sector. As the industry grapples with challenges such as supply chain inefficiencies and financing constraints, partnerships like this one offer a blueprint for progress. By integrating technology and finance, MOB and Hindware are not just addressing immediate pain points—they are laying the groundwork for a more resilient and sustainable future for India’s construction ecosystem.
The collaboration between Tattva and MOB is a clear signal that the construction industry is ripe for disruption. As digital adoption accelerates, the potential for tech-driven solutions to transform the sector becomes increasingly evident. This partnership is a step towards a future where technology and sustainability are not just buzzwords but integral components of the construction process.
In an industry that has long been resistant to change, this investment marks a turning point. It challenges the status quo and sets a precedent for other players to follow. As the construction sector continues to evolve, the synergy between technology and traditional practices will be key to unlocking new opportunities and driving growth. The partnership between Tattva and MOB is a promising start, but the real impact will be measured by how well the industry adapts to these changes and embraces the digital revolution.