The urban landscape of Ploče, Croatia, has undergone a remarkable transformation since its establishment as a port-industrial town between 1945 and 1990. A recent study by Jasenka Kranjčević from the Institute for Tourism in Zagreb sheds light on this development, providing insights into the historical and comparative methods used in urban planning that shaped the town’s genesis.
Ploče emerged from a previously undeveloped rocky and swampy terrain, spurred by significant infrastructure projects like the regulation of the Neretva River and the construction of the Sarajevo-Ploče railway line. These projects were not merely logistical feats; they were catalysts for economic growth and urbanization. Kranjčević emphasizes the importance of these developments, stating, “The establishment of Ploče as a port town was not just about creating a new urban area; it was about laying the groundwork for an industrial future that would serve the broader Adriatic region.”
The paper highlights how Croatian urban planners crafted a vision for Ploče that aligned with the principles of Modernism, resulting in a unique spatial identity. This identity has implications beyond aesthetics; it offers a framework for sustainable tourism development. As Kranjčević notes, “Eighty years after the initial idea of a new town, we can see how urban planning can serve both heritage preservation and economic advancement.”
The research underscores the commercial potential for the construction sector, particularly in the realm of sustainable development. With tourism increasingly becoming a focal point for economic activity in Ploče, there are opportunities for construction firms to engage in projects that respect the town’s Modernist heritage while catering to contemporary needs. This dual approach could attract investments and foster a thriving local economy.
As Ploče continues to evolve, the findings from Kranjčević’s study, published in ‘Prostor’ (translated as ‘Space’), may influence future urban planning initiatives in the region. By marrying historical context with modern demands, the research presents a roadmap for how cities can grow sustainably while honoring their past. For more information on the research and its implications, visit Institute for Tourism, Zagreb.
