In the rapidly evolving landscape of smart buildings, a groundbreaking study has shed new light on how psychological factors influence consumer behavior in smart sports venues, offering valuable insights for the construction and energy sectors. Led by Zhenning Yao from the School of Economics and Management at Xi’an Physical Education University in China, the research published in the journal ‘Buildings’ (translated as “大楼” in English) explores the intricate mechanisms behind consumer willingness to engage with these cutting-edge facilities.
The study, which surveyed 632 spectators in core cities of Western China, reveals that perceptions of technology and convenience significantly boost consumption intentions, while risk perceptions have a negative impact. “Our findings indicate that consumers are more likely to embrace smart sports venues when they perceive the technology as advanced and user-friendly,” Yao explains. “However, concerns about potential risks can deter their usage.”
One of the most compelling aspects of the research is the identification of a “cognition-experience-behavior” transmission pathway. This pathway illustrates how consumers’ initial perceptions lead to critical experiences, which in turn influence their final purchase decisions. “This model breaks away from traditional studies by integrating psychological cognition with behavioral response mechanisms,” Yao notes. “It provides a holistic view of the consumer journey in smart sports venues.”
The study also highlights the moderating effect of subjective experience, suggesting that personal encounters and interactions within the venue play a crucial role in shaping consumer behavior. This insight is particularly relevant for the energy sector, as it underscores the importance of creating engaging and efficient environments that meet the evolving needs of consumers.
From a commercial perspective, the research offers practical insights for the widespread adoption and development of smart building technologies. By understanding the psychological factors that drive consumer behavior, stakeholders in the construction and energy sectors can optimize smart sports architecture and enhance user experiences. “Our findings provide a theoretical foundation for leveraging user behavior data to improve smart sports venues,” Yao states. “This can ultimately drive the transformation and upgrading of the sports industry.”
As the construction industry continues to embrace smart technologies, this study serves as a catalyst for future developments. By bridging the gap between psychological cognition and behavioral response mechanisms, the research paves the way for innovative solutions that cater to the dynamic demands of modern consumers. In an era where smart buildings are becoming increasingly prevalent, understanding the nuances of consumer behavior is crucial for driving growth and fostering sustainable development in the energy sector.