In the rapidly evolving landscape of smart buildings and technologies, a groundbreaking study published in ‘Scientific Reports’ (or in English, ‘Scientific Reports’) is set to redefine how we perceive and interact with our built environment. Led by Arturas Kaklauskas from Vilnius Gediminas Technical University, the research introduces Multimodal Property Video Neuroanalytics (MOVE), a novel approach that promises to unlock the emotional and physiological responses of potential investors and users to properties, providing invaluable insights for the energy and construction sectors.
The MOVE system is designed to collect and analyze multimodal data—text, biometrics, audio, and images—to gauge the emotional, affective, and physiological states (MAPS) of individuals interacting with properties. This innovative method combines the circumplex model of affect, the somatic marker hypothesis, regression and multiple criteria analysis, and neuromarketing and recommender methods. “The link between the built environment and emotions can be deep and multifaceted,” explains Kaklauskas. “Our goal is to harness this connection to provide data-driven recommendations that enhance property value and sustainability.”
The implications for the energy sector are profound. By understanding the emotional and physiological responses of potential investors and users, stakeholders can make more informed decisions about property investments and improvements. This data can guide the development of green buildings, ensuring they meet the emotional and physiological needs of their occupants, thereby enhancing their value and sustainability.
The MOVE system’s ability to provide real-time, low-cost data is a significant advancement. It offers a comprehensive analysis of properties and their contexts, enabling stakeholders to determine the perceived investment value and receive evidence-based recommendations on how to increase property value. “We suggest including a new emotional dimension in green building rating systems,” Kaklauskas notes. This could revolutionize how we assess and rate green buildings, making them more attuned to human needs and preferences.
The research published in ‘Scientific Reports’ (or in English, ‘Scientific Reports’) opens up new avenues for the energy and construction sectors. By integrating emotional and physiological data into property analysis, MOVE paves the way for more sustainable, valuable, and user-centric buildings. As we continue to develop smart technologies and buildings, the insights provided by MOVE could shape the future of urban development, making our cities more livable and sustainable.