In the ever-evolving landscape of marketing, a new player has taken center stage, and it’s not a celebrity or a high-budget ad campaign. It’s the influencer—an ordinary person with an extraordinary reach. A recent study published in the ‘International Journal of Emerging Research in Engineering, Science, and Management’ (which translates to ‘International Journal of Emerging Research in Engineering, Science, and Management’ in English) sheds light on the growing impact of influencer marketing, particularly in the energy sector.
A.B. Mishra, a researcher from the International Institute of Management Studies in Pune, has been delving into the world of influencer marketing. His research, based on secondary data, reveals that influencer marketing has seen a dramatic rise in recent years. This marketing strategy involves brands partnering with influential individuals on social media to reach a wider audience.
“The objective audience for this marketing procedure is expanding step by step,” Mishra explains. This means that more and more people are being influenced by these digital word-of-mouth campaigns. The impact is significant, with digital ad campaigns and online sketches made by influencers going viral in no time. Hashtags, mentions, and other keywords keep the brand’s name in the limelight, making a deeper impact on the audience’s minds.
So, what does this mean for the energy sector? As brands in this sector look to expand their market, influencer marketing presents a unique opportunity. By partnering with influencers who have a strong following among their target audience, energy companies can increase their visibility and credibility. This could be particularly useful for promoting new technologies or initiatives, such as renewable energy sources or energy-efficient products.
Mishra’s research also highlights the potential for market expansion. As the objective audience for influencer marketing continues to grow, so too does the potential reach of these campaigns. This could open up new markets for energy companies, both domestically and internationally.
The study also underscores the importance of understanding the influencer market. By identifying the right influencers to partner with, energy companies can maximize the impact of their marketing campaigns. This could involve looking at factors such as the influencer’s reach, engagement rate, and audience demographics.
In conclusion, influencer marketing is more than just a trend—it’s a powerful tool that can help energy companies reach a wider audience, build brand awareness, and drive sales. As Mishra’s research shows, the potential for market expansion is significant, and the opportunities are vast. For energy companies looking to stay ahead of the curve, influencer marketing is a strategy worth considering.